Amarok was a promotion based on the campaign “Amarok empieza con Ama” (“Amarok begins with Love”). The brief was based on representing what the Amarok can do in 6 different stages: Amarok ama Remolcar, Amarok ama Trabajar, Amarok ama Cargar, Amarok ama Explorar, Amarok ama Disfrutar, Amarok ama Ahorrar.

We used Flash, lot´s of Photoshop, 3D for the Amarok model, After affects for adding life to the still pictures.