ROLE: UX & UI design.
While at Funding Circle, I was the main designer for borrower users: I designed from the marketing pages, loan application flow and visual guidelines for forms, to pdf guides and SEO pages. Every projects started from content & wireframes, with a strong focus on the borrower Personas created. Below, a few examples of the work done.
Redesigned the loan application flow
We launched a new improved application for new loans, reducing steps and required fields, adding clear field validation and help messaging. Conversion rise to 33% more after the redesign.