Antsquare
iOS / Android App + Responsive web
ROLE: Leading the UX / UI design
COMPANY: Antsquare
Own the design process from wireframes, prototypes to high-fidelity design for main consumer web page and iOS/Android apps. Control the correct implementation with the dev team. Run user testing (both web and mobile) and workshops within the team for the UX personas development and user maps. Contribution to the management of short-term goals, keeping up a product-road map and startingthe implementation of a centralized metrics panel.
Designs for iOS and Android
Activity
Designed the new activity section, where both seller and buyer can follow updates from stores followed.
Chat
Upgraded the chat with new features to help users most common transactions: Payments, deciding time or location, negotiating price.
Responsive web
To gain more exposure outside the native iOS & Android apps, we designed and implemented search on web. From the landing, buyers would be able to explore products and services and sellers would be able to share more easily their listings.
Prototypes were done first (using Adobe Muse, which supported responsive breakpoints) and supporting documentation was provided to Front end.
The landing was redesigned to support search of products and services, but also included information of our App, on how it worked, testimonials and brands that trusted us.
New features were tested with users before implementation. I run user testing sessions plus recorded users through Lookback app. All the research was shared with the team afterwards.
Run Personas workshops with the team. It was a great way to get everyone exited (developers, marketing, CEO) about improving the experience of our users.
Testing new ideas
Communities
Prototypes were created for new ideas of where we wanted to go and to analyze how much implementation time would be needed. Here is one which we called “communities” and a redesign on the navigation. The idea evolved into a design and implementation of activity and cards.